Started by developers stuck at the exact same wall.
It started as a massive frustration. We were building apps, pouring hundreds of hours into code, UI, and functionality, only to be blocked by Google's new requirement for personal developer accounts.
We tried the DIY route. We asked friends, traded testing favors on Reddit, and chased people down every single day just to have them open the app. It was exhausting. Worse, strangers would drop out on day 12, resetting our entire 14-day streak back to zero.
We realized there had to be a systemic, reliable solution. Not bots. Not emulators. But a structured network of real human testers on real devices, managed entirely for the developer.